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Tuesday, 23 October 2012

Considerations.


I need to consider that this brief wants two very different final designs. One for Catwalk the other editorial. There are very different elements that need to be thought of when designing for both of these and I have made a list so I can understand it clearly and related back to this when starting my final designs. 

Editorial:

-Only has to work from one view, the camera. 

-It doesn't have to be mobile, bull dog clips and safety pins can be used if well disguised. 

-Usually very detailed designs that work for close ups. 

-The designs need to be perfect as the camera picks up every detail. 

-Generally more extreme designs. 

-Pre production and post production can be used.
ie. Lighting, backdrop, location.
ie. Editing the image, use of colours, mood etc. 

Catwalk:

-Has to work from a distance, impact needs to be seen. 

-Doesn't have to be SO perfect if time doesn't allow it. 

-This style has to be mobile and work from all angles. 

-Location and setting needs to be considered incase model finds it difficult to walk. 

-Image has to work as a whole. A lot more clarification with stylist, designer and hair and makeup artists. 

-Different options need to be available.
ie. Hair length, Skin colour etc.  

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